The University of North Carolina at Chapel Hill’s Office of Trademarks and Licensing is an extension of the University’s overall branding efforts and serves four primary purposes:
- Promote UNC through licensed products, agreements and other promotional activities.
- Preserve UNC’s history by conserving and maintaining historically and culturally significant trademarks.
- Protect UNC’s image and reputation through trademark usage and ensure that all trademark use for commercial purposes meets our standards and legal requirements.
- Profit from the sale of officially licensed merchandise and other licensing agreements, fulfilling our mission to support need-based and merit-based scholarships.
100% of the net revenue from Carolina’s trademark licensing program royalties is used to help fund need-based and merit-based scholarships.